Thursday 29 May 2014

Carnivale!!



A sketch i did for a client which eventually didnt work out so freaked out with the colours and see where the results went..

Accident Grotesque.





First couple of them in a series of illustrations with "maggots" as the recurring theme. A blend of Battleship Potemkin and 3 days old noodle can do strange things to a sketchbook. Would be adding the rest of it as it gets done..

Sunday 25 May 2014

K7


Illustrations for the K7 Anti-Virus' mobile security launch campaign. Had immense fun developing the style and create this unique but informative based print ads.The campaign has gone ahead with the changes in the security personnel's character design but this first release was more in sync with the idea.

Paper Boat






Web Banners for Paper boat's product launch. In some cases the product information was the primary communication criteria while in other cases the product itself was a character blending with a particular aspect of our nostalgic memories.

Monday 19 May 2014

"Thook"posters




Poster design for Indian Ensemble's production on the issue of  Hunger. Its a fascinating story inter cutting between the food riots and a family torn apart by its repercussions. A long project which spanned over a year with collaborations from almost 5 nations who share similar stories of the apathy of the state and the sufferings of the individual as a resultant of the issues of hunger.

Sunday 18 May 2014

Thursday 15 May 2014

Barbeque Nation










Character Designs and Creatives for Barbeque Nation's Family campaign idea that the agency had pitched. This was a core branding exercise for us as we worked towards providing a uniform communication involving only these set of characters from our side. The campaign itself could not be put into execution for logistical issues from the client's end.




Barbeque Nation Family photo with a few iterations.
P.K Janaji in different avatars.

Young Aksar Ana.

The characters themselves went through several iterations post the first presentation with the DJ Rogan Josh donning a hat and letting go of his Rastafarian looks and Chini darling becoming more bold in her looks and her attire.



Creatives for a sea food festival involving the characters in the campaign.





Further illustrations for several other food festivals. The creatives itself was not completed as the character design campaign could not be taken forward.





Barbeque nation's Veggieque launch creatives. The spoof film posters were a fun way of making the vegetables the hero, in a predominantly non vegetarian consumer driven restaurant.