Barbeque Nation

Character Designs and Creatives for Barbeque Nation's Family campaign idea that the agency had pitched. This was a core branding exercise for us as we worked towards providing a uniform communication involving only these set of characters from our side. The campaign itself could not be put into execution for logistical issues from the client's end.

Barbeque Nation Family photo with a few iterations.

P.K Janaji in different avatars.

Young Aksar Ana.

The characters themselves went through several iterations post the first presentation with the DJ Rogan Josh donning a hat and letting go of his Rastafarian looks and Chini darling becoming more bold in her looks and her attire.

Creatives for a sea food festival involving the characters in the campaign.

Further illustrations for several other food festivals. The creatives itself was not completed as the character design campaign could not be taken forward.

Barbeque nation's Veggieque launch creatives. The spoof film posters were a fun way of making the vegetables the hero, in a predominantly non vegetarian consumer driven restaurant.